Julie advises her clients on all aspects of intellectual property law, including the adoption, commercialization, purchasing, licensing and franchising of intellectual property assets. As a trademark agent, Julie handles the entire registration process for trademarks in Canada, which includes filings as well as opposition proceedings. She also advises clients with respect to the protection, registration of their trademarks in other countries by coordinating opinions from foreign associates.
In the field of marketing and advertising law, Julie drafts rules for promotional contests, and reviews and approves printed, television, radio as well as Internet advertisements to ensure compliance with provincial and federal laws. She is also frequently called upon to clear use rights for all types of creative works and advertisements. In collaboration with her clients, Julie develops and implements legal strategies related to marketing campaigns, brand value enhancement efforts, as well as packaging and labelling.
As a lawyer practicing in Quebec, Julie has significant experience applying the distinctive laws of her province, including the Quebec Charter of the French Language (and the obligations it sets out for francization programs) as well as the regulations governing alcohol permit requests to the Régie des alcools, des courses et des jeux du Québec. She has assisted several local and international corporations in the development of their francization programs and in their negotiations with the Office québécois de la langue française.
The experience Julie acquired as in-house counsel for Cirque du Soleil allows her to understand and assess business realities from a client’s point of view, so as to develop legal solutions that are better suited to her clients’ needs.
Before founding St. Lawrence Law Firm, Julie, in addition to having served as in-house lawyer, was a partner at Heenan Blaikie and had also practiced law at Robic, a firm well known for its expertise in intellectual property law.